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Joshua
Harmening

Who I Am

Strategic Messaging.
System Builder.
Partnership-Focused Growth.

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I help teams, products, and partnerships find their signal in the noise.

With over 12 years leading go-to-market execution, brand repositioning, and long-cycle growth strategy, I bring structure to complexity and clarity to cross-functional collaboration. I specialize in designing strategic messaging systems, identifying ecosystem leverage points, and turning context into competitive advantage.

Whether launching a seven-partner initiative, rebuilding outbound GTM infrastructure, or architecting a visual CRM alternative, I operate with a builder’s mindset, narrative precision, and a focus on trust-layer outcomes.

What I Do Best

  • Narrative Development and Messaging Architecture

  • Go-to-Market Planning and Enablement Systems

  • Strategic Partnerships and Ecosystem Design

  • Buyer Journey Mapping and Insight Modeling

  • Content Engines and Sales Activation Tools

  • Relationship Intelligence & Context Systems (Relatance.ai)

Highlights from the Field

Veksel Consulting
Repositioned the company from regional contractor to national mission-critical consultancy. Created a GTM playbook, outbound engine, and messaging stack that generated over $3M in new revenue. Led multi-partner launch of the Mass Timber Data Center Playbook.
 
Relatance.ai (In Development)
Founder and systems architect of a visual business relationship platform mapping influence, deal flow, and partner context across networks. Born from practical need, now evolving into a standalone SaaS.
 
The Get Smart Group
Directed strategy for 30+ high-touch accounts across finance, manufacturing, and home services. Managed a $100M+ portfolio while building internal messaging infrastructure and client onboarding systems.

Portfolio

Typewriter
Classic Camera

Photography

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Film Equipment
Wooden Chess Pieces
Music Apps

Web Design

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Advertising

Graphic Design

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Now Hiring—Me!

I am currently seeking a senior or executive role in product marketing, strategic partnerships, or GTM leadership at a mission-driven company. I thrive in fintech, identity, infrastructure, or emerging SaaS categories—especially where clarity and trust are differentiators.

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If you are building something with long-term value and want a strategist who can help make it scale, I would love to talk.

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